If you want to read part one first, go there now!
Pinterest Influencers Fact 11
Pinterest reaches 3 out of 4 moms in households whose incomes are over $75K!
Pinterest reaches 3 out of 4 moms in households whose incomes are over $75K! Girl, this is so important to know. Women who are ready to spend and who have money to spend, head to Pinterest to make purchase decisions.
Why I am here and who I am:
Hey mama, I am Trish— AKA Labor Nurse Mama. I am a labor and delivery nurse with over 15 years of high-risk OB experience. I am also a mama to 7 kids and have given birth to 6. This means I am quite familiar with the postpartum period and how to navigate it. I am the online birth class educator for Calm Labor Confident Birth and The VBAC Lab birth classes and the mama expert inside our Calm Mama Society a pregnancy & postpartum membership community! I am passionate about your birth and motherhood journey! You can find me over on IG teaching over 230k mamas daily. I am passionate about your birth and motherhood journey!
We make a small commission from some of the links (you don’t pay any more for using our links); however some of the recommendations, we do not earn anything; we just love ’em and want you to know about them. Click here for our full disclosure. Thank you!
Our course teaching the in's and out's of our winning Pinterest Strategy which gets us over 150, 000 views per month are now available. Check out the details and how we can help you explode your blog traffic. This course has many extra bonuses.
Pinterest Influencers Fact 12
SUPER IMPORTANT! 80% of users are on mobile devices.
Think about this when planning content. Always check it on a mobile device. Pins included. Is it distorted?
Are your opt-ins covering your screen in an awkward way? Are the paragraphs too long? Break them apart if so.
Pinterest Influencers Fact 13
97% of searches are UNBRANDED!
What does this mean to us? It means that those moms searching for kids items, shoes, jewelry, or whatever, are not specific. They are not searching for Nike Kids shoes.
They are searching for “kids shoes for summer”.
STOP and soak that in. We all have a chance here. We can get our products in front of moms who are poised to buy.
For our shop, this is fantastic news. When someone is searching for a newborn swaddle, our handcrafted swaddle has a shot at showing up high in the feed along with brands who have spent thousands of money to promote.
Comment below and share your biggest struggle using Pinterest as a platform for your business!
Fact # 14
Pinterest drives more people to take action.
Think clicks, purchases, and engagement. If you want conversions, concentrate your efforts on Pinterest and you will be rewarded. Your blog posts need to be optimized for whatever direction you want your readers to take once on your blog.
This has been our main strategy and because of our unique Pinterest techniques, not only are we getting thousands of blog views, but we are also ranking high on Google for several keywords.
Fact # 15
Pinterest users spend more! This is in comparison to other platforms. Why is this good? If you have the right Pinterest strategy that Pinterest will bump your content and you will get more impressions.
More impressions equal more engagement and that means more chance to make an affiliate sale or a product sale.
Fact # 16
56% of parents say it's their go-to resource! Hello, parenting niche bloggers.
This is the news we needed to hear!
If Pinterest Influencers in the parenting niche keep this in mind, then they can create content that caters to the needs that parents will inevitably face. (remember that we create answers to problems)
Fact # 17
Pinterest reaches 83% of US women aged 25-54.
If this is who you are speaking to, then you should be excited! I know I am. Our audience consists of primarily 25-34 year-olds.
Even if this isn't completely your niche, we can teach you how to be a Pinterest Influencer through marketing on Pinterest. No matter your niche, Pinterest is the place to be. Take The Pinterest Project Course and watch your Blog views and influence grow exponentially.
Fact # 18
Okay, if you are soaking in the facts. Then you have realized that women are critical on this platform. This fact should convince you.
Women make 80% of the decisions for purchases in their home!
That is pretty encouraging and means that you don't necessarily have to promote a product geared only towards women. It does mean , that you need to keep in mind that women are making the buying decision in their homes, so market towards women.
Let's say you are promoting a lawnmower….okay, I know. But let's say it anyway. A title of your pin could be ” Here's how this Lawnmower will make your home (and Husband) more peaceful”
Fact # 19
Pinterest drives more referral traffic to sites than any of the other platforms.
- 33% more than Facebook
- 200% more than twitter
Fact # 20
72% Say that Pinterest inspires them to shop even when they weren't looking.
By Pinterest, it means YOU, the content creator, the pin-maker, the marketer, and the influencer.
You influence pinners what to purchase for their homes, where to go for their vacations, and gifts for occasions in their lives.
Listen, this is exactly what Target does. Right? Like when the cashier says, did you find everything you were looking for? And I look at the full cart and my two things on my list..
I am certain that you can succeed on Pinterest as an influencer. Think of it as word of mouth advertising. Girlfriends sitting around a table drinking coffee and sharing their newest finds.
Create visually appealing pins that will be enticing on the largest visual search engine known.
Be sure to check out The Pinterest Project for lessons on optimizing your account for Pinterest Keywords, Creating Viral pins (we go viral monthly and sometimes more), growing your followers, lists of groups to join, and so much more. Only a few days left to get 40% off.