A specific niche website is essential to building your brand and attracting the correct audience.
niche /niCH,n?SH/ Place in nature: The role of an organism within its natural environment that determines its relations with other organisms and ensures its survival. ~ Source : The Urban Dictionary!
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I am prefacing this with the assumption that you have chosen a hosting site or even started your blog. Read this if you haven't taken the leap into blogging yet. It might just help you decide. If not then head to Bluehost because they rock!
I like to think of choosing your niche in terms of selecting a restaurant. For instance, You wouldn't order Chinese from a Hot dog vendor.
There was this cafe in the town I used to live. They were one of those all-nighter places that you go to after being out all night. For the record, I was past my staying up all night and dancing stage of life; more into my working in the hospital all night stage. At three am in Chattanooga back then, you could not order decent food anywhere. So we resorted to ordering from this particular diner/cafe. Every time we ordered, I would think, this is blah. (If you are planning to visit Chattanooga soon, check out this lifestyle hotel!)
One day I walked into the diner, and I kid you not, they had like 500 menu options, including 100's of cakes? I immediately knew why everything was bland! They were trying to do a little of everything and failing at most of it.
Let's put that into Blogging perspectives, your niche needs to be narrowed down and specific.
Picking your specific niche website is similar to choosing a restaurant, in that you must select it wisely. You need to narrow it down so that you can excel at something and not be blah at everything. I'm not saying that your niche can't diversify into several topics. Take our niche of motherhood. Motherhood encompasses many different issues (check out below).
A niche website that is narrowed down to motherhood:
The essential ingredient being, all that I publish in my niche is related to Motherhood!
I can share my experiences and wisdom with my audience. All while using my expertise (Labor and Delivery) and life experiences (mom of seven) to educate my audience.
You want to leverage your expertise and use it to narrow down your specific niche. What do you have a knack for? Do your friends and family come to you for a particular need? Use your past experiences to move into a similar niche market in which you can become profitable. (This jumps into affiliate marketing, which I highly recommend Making Sense of Affiliate Marketing course as she has made over 300k from ONE POST and I made over 100 right after I implemented my newly learned skills)
Is there a particular topic that gets your heart racing? What do you find yourself searching for on Pinterest?
Your passion can be a fantastic starting point for narrowing down into a specific niche. Your passion may be something a lot of other people don't know about. What makes your passion uniquely you? How can you share that passion with others? Is your passion an already saturated market? If so, How can you make it unique?
I would encourage you to explore what you love during the research section and find out if it's something you can expand on. Ask yourself if you can create meaningful content around that niche.
As Pinterest is my thing, I recommend starting there. (Pinterest has brought me over 150k views since launching 3.5 months ago) (Update 4/19 over a million views and rising daily!)
I don't mean geographically. I mean where do they go for information. Where do they hang out?
Get your brand noticed by developing relationships that are genuine and mutually beneficial. Share your wisdom with your specific niche audience and watch it grow!